1. Clairol’s Touch of Sun Self-Tanner
Clairol was known for pushing boundaries in beauty, and their self-tanning line, Touch of Sun, was no exception. Released in the mid-’70s, it provided a way for users to achieve that coveted sun-kissed glow without exposure to harmful UV rays. The product’s formula was said to be groundbreaking at the time, offering a natural-looking tan that didn’t streak or leave users with an orange hue. But a few years after its release, it was quietly pulled from shelves.
Clairol never fully explained why the product was discontinued, but speculations pointed to the rise of sunless tanning lotions that claimed to be safer. The world of self-tanning was still in its infancy, and as a result, Touch of Sun was overshadowed by newer, more advanced formulas that promised even better results. Still, many fans remember it fondly as the product that made sunless tanning a reality.
2. Max Factor’s “Hercules” Lipstick
Max Factor’s “Hercules” lipstick was the go-to shade for a bold, dramatic look in the ’70s. The deep, rich red hue quickly became iconic, with celebrities and everyday users alike donning the color for everything from office days to nights out. The color’s popularity was undeniable, but it vanished unexpectedly from store shelves after just a short run. Some have speculated that it was pulled because of concerns over the ingredients used in the formula, especially with emerging safety regulations.
Despite its brief time on the market, “Hercules” left a lasting impact. It gained a loyal fan base who swore by its vibrant, long-lasting color, but its sudden disappearance sparked mystery. Today, collectors search for vintage tubes of this once-beloved shade, keeping the legacy of Max Factor’s “Hercules” alive.
3. Charles of the Ritz’s Black Magic Eyeliner
Black Magic Eyeliner was a highly coveted product from Charles of the Ritz, making waves in the ’70s beauty scene. The pencil was famed for its deep black pigment and smudge-proof formula, which promised to keep eyes defined all day. Women of all ages swore by its long-lasting wear, and the rich, matte finish was a hit among beauty enthusiasts. But after only a few years on the market, Black Magic Eyeliner was pulled without any clear explanation from the brand.
Rumors began circulating that the formula might have been linked to allergic reactions, as some users experienced irritation around their eyes. Despite the product’s popularity and rave reviews, it was quietly discontinued. However, it remains a nostalgic favorite among makeup lovers, with some even claiming it was the best eyeliner they ever used.
4. Avon’s Scented Eyeshadow Powder
Avon was known for its innovative beauty products, and their scented eyeshadow powder was one of the most unusual releases of the ’70s. The eyeshadow came in a range of colors and was infused with various floral scents that changed the way people experienced makeup. The unique combination of fragrance and color made it a fun addition to any beauty routine, but it didn’t last long on store shelves.
The discontinuation of Avon’s scented eyeshadow powder was a mystery for many years. Some speculate that the scented powders didn’t mix well with other beauty products, creating an unusual or overpowering scent when applied. Additionally, concerns over allergies related to the fragrance may have played a role in its removal. Despite its brief time on the market, the product still has a cult following among vintage Avon collectors.
5. Lancome’s “Tartare” Blush
Lancome’s “Tartare” blush was an iconic product in the ’70s, beloved for its unique shade and creamy texture. The blush came in a vibrant pink with a slight shimmer, and it became popular for giving a natural flush of color to cheeks. It was a staple for women who loved a dewy, glowing complexion. But after just a few years, the blush was mysteriously pulled from shelves, and fans were left wondering why.
Although there were rumors about the product’s formula being “too bold” for the times, many believe that the discontinuation had more to do with the changing beauty trends of the late ’70s. As preferences shifted towards matte finishes and more natural-looking makeup, “Tartare” may have simply fallen out of favor. Still, many makeup enthusiasts seek out vintage versions of the product as a nostalgic treasure.
6. Revlon’s Wind Song Fragrance Lotion
Wind Song was one of Revlon’s most popular fragrances in the ’70s, known for its light, airy scent. The fragrance was so beloved that it spawned an entire line of products, including a body lotion. The Wind Song fragrance lotion became an instant hit, with its delicate scent lingering throughout the day. However, much to the disappointment of fans, it was quietly pulled from the market after only a few years.
The reason behind the discontinuation remains unclear, but some believe that it had to do with changes in consumer preferences and the rise of new fragrance trends. The popularity of fresh, clean scents began to take over, and Wind Song’s floral, powdery aroma may have been deemed outdated. Today, the fragrance lotion is a sought-after vintage item for collectors who miss its signature scent.
7. CoverGirl’s Professional Red Lipstick
In the ’70s, CoverGirl’s Professional Red Lipstick was the go-to shade for those seeking a bold, classic red pout. Its smooth, creamy formula glided on effortlessly, offering a rich, full-bodied red that worked well for both day and night wear. Fans of the shade often described it as the perfect red, making it an instant classic in the beauty world. Yet, the lipstick was unexpectedly pulled, and no clear explanation was given by the brand.
Speculations around its discontinuation include the possibility that the formula did not meet new FDA regulations or safety standards. Others believe that the shade simply lost popularity as new red lipsticks with different undertones began to dominate the market. Despite its short lifespan, Professional Red remains a beloved relic from the past.
8. Estee Lauder’s Fresh Scent Powder
Estee Lauder’s Fresh Scent Powder was a revolutionary product for its time. It combined the benefits of a setting powder with a refreshing fragrance that lingered softly on the skin. Women loved the way it set their makeup while providing a subtle, clean scent. But after a few years, Estee Lauder removed it from the market.
The reasons for the product’s discontinuation are unclear, but some believe that the combination of fragrance and powder might have been too niche. As the beauty industry evolved, consumers began favoring fragrance-free products, especially for sensitive skin types. Despite its short run, Estee Lauder’s Fresh Scent Powder remains a fond memory for those who used it during its heyday.
9. Jergens Cherry Almond Perfumed Powder
Jergens Cherry Almond Perfumed Powder was a favorite for those who loved the brand’s signature cherry almond scent. The powder provided a silky-smooth finish while leaving a delicate fragrance on the skin. It became a cult classic for beauty lovers who enjoyed a subtle, fruity scent that lasted throughout the day. However, Jergens stopped producing the powder, and fans were left puzzled by its disappearance.
The discontinuation is often attributed to a shift in consumer tastes, with more customers moving towards light, fresh fragrances over heavier scents. Some also suggest that the powder’s formula may not have been as effective as newer products on the market. Regardless, Jergens Cherry Almond Perfumed Powder still holds a special place in the hearts of those who cherished it.
10. Ponds Cold Cream’s Original Formula
Ponds Cold Cream has been a staple in the beauty industry for decades, but the original formula from the ’70s holds a special place in the hearts of vintage beauty enthusiasts. The cream was known for its rich texture and ability to remove even the most stubborn makeup while moisturizing the skin. But in the late ’70s, the original formula was reformulated, leaving fans of the classic version disappointed.
Many believe that the decision to alter the formula was based on changing consumer preferences and the push for more lightweight, modern skincare. However, there are still those who prefer the original version of Ponds Cold Cream and continue to search for it at vintage stores and online marketplaces.
11. Revlon’s Cherries in the Snow Nail Polish
Revlon’s Cherries in the Snow nail polish was a go-to red for many in the ’70s, offering a vibrant, glossy finish that was perfect for any occasion. It was a timeless shade that caught the attention of many, from celebrities to everyday beauty lovers. Despite its popularity, the product was eventually discontinued without much explanation, leaving fans confused about its sudden removal.
The reasons behind the discontinuation are unclear, but some believe it was due to the brand wanting to revamp its product line. Others speculate that newer nail polish formulations with improved durability and faster drying times led to the phasing out of older shades. Whatever the reason, Cherries in the Snow remains a favorite among nail polish collectors and vintage beauty enthusiasts.
12. L’Oreal’s Voluminous Mascara in Classic Black
L’Oreal’s Voluminous Mascara in Classic Black was a favorite among beauty lovers in the ’70s, offering bold, full lashes with just one coat. The mascara’s unique formula made it a standout product, providing length and volume without clumping. However, despite its strong following, L’Oreal eventually pulled the product from shelves.
The discontinuation is often attributed to the ever-changing world of mascara, with newer formulas offering better performance and longer-lasting results. Some also think that changes in beauty standards led to the product’s removal. Still, L’Oreal’s Voluminous Mascara in Classic Black remains a nostalgic item for those who loved its original formula.
13. Maybelline’s Great Lash in Green
Maybelline’s iconic Great Lash mascara is still around, but in the ’70s, it came in a variety of bold shades, including a popular green formula. The green mascara was particularly beloved by those seeking a fun, unexpected twist on traditional black mascara. Despite its popularity, Maybelline eventually discontinued the green formula in favor of other colors and finishes.
Though some have speculated that it was pulled due to limited demand or a shift in beauty trends, others remember the green mascara fondly for its ability to add a playful pop to any look. Today, Maybelline’s Great Lash mascara remains a classic, though many still miss the discontinued shades that added variety to the iconic line.