1. Sasson
In the ’80s, Sasson was the brand for denim, a leader in creating a sleek and sophisticated look that helped define the decade’s fashion. The brand’s jeans were known for their perfect fit and tailored design, which made them a coveted item for fashion-forward individuals. They were often seen as a symbol of aspirational style, with their ads featuring striking photography that emphasized a cool, polished aesthetic. Celebrities like Madonna and Brooke Shields played a significant role in driving Sasson’s popularity by wearing the brand on and off the screen, making it synonymous with the youth culture of the time. This level of visibility helped the brand reach new heights, cementing its place as a dominant player in the fashion world. Sasson quickly became the go-to label for anyone seeking a modern and sleek look, a must-have for a fashion-conscious crowd.
Despite the brand’s success, the ’90s saw a decline in its mainstream visibility as new denim brands emerged. However, Sasson’s influence on the fashion industry, particularly in terms of shaping the future of denim, cannot be overstated. The brand’s focus on creating tailored, form-fitting jeans helped pave the way for the modern cuts that dominate the market today. Even though Sasson faded into the background over the years, its impact on the world of denim culture is still felt, and many fashion enthusiasts remember the brand fondly as part of their ’80s fashion identity. Source.
2. Esprit
Esprit was known for its casual cool and effortlessly chic designs, blending American comfort with European flair in a way that appealed to a wide audience. The brand’s colorful, eclectic styles became synonymous with laid-back, bohemian vibes, offering a unique blend of fashion and comfort. Esprit’s signature pieces often featured bold patterns, playful logos, and a mix of casual and sophisticated silhouettes, making it the go-to for individuals who wanted versatile clothing that could transition from work to play. The brand’s designs were not only stylish but also practical, often made from comfortable materials that were easy to wear throughout the day.
As Esprit expanded globally, it initially achieved great success in a variety of markets, but the brand began to struggle in the ’90s due to oversaturation and a shift in consumer tastes. While it once led the charge in merging high fashion with casual comfort, it eventually lost its edge as new competitors emerged. Despite its decline, Esprit still holds a special place in the hearts of those who wore it in its heyday. The brand’s bold colors, patterns, and easy-to-wear designs remain an iconic representation of ’80s fashion. Source.
3. Members Only
The Members Only jacket, a key fashion staple of the ’80s, became synonymous with exclusivity and rebellious youth culture. Featuring a zippered sleeve and sleek bomber design, the jacket was a must-have for anyone wanting to capture the cool, edgy vibe of the time. Its association with celebrities like Michael Jackson only heightened its appeal, making it a symbol of the hip, youthful spirit that characterized the era. Worn with everything from jeans to leather pants, the jacket was versatile yet always stood out, thanks to its distinctive style and the brand’s emphasis on high-quality materials.
By the ’90s, however, Members Only faded from the mainstream fashion scene as tastes shifted and other brands took center stage. Despite this, the jacket has enjoyed periodic revivals, largely due to nostalgia-driven trends. The brand’s ability to capture the essence of ’80s style has kept it alive in the collective memory of fashion lovers. In recent years, we’ve seen a renewed interest in the jacket, with vintage pieces popping up at thrift stores and online marketplaces. Source.
4. Gianni Versace
Gianni Versace’s namesake brand had a transformative impact on fashion in the ’80s, bringing a level of boldness and opulence that set it apart from other luxury labels. Versace’s early collections were characterized by their extravagant use of gold accents, vibrant colors, and bold prints, creating an aesthetic that was glamorous and unapologetic. The designer’s fearless approach to fashion quickly attracted the attention of A-list celebrities and high society, cementing the brand’s reputation for luxury. Versace’s iconic designs, like his ornate prints and sumptuous materials, redefined the idea of glamour, merging fashion with art in a way few other designers had done before.
Tragically, the brand’s trajectory changed in 1997 with the assassination of Gianni Versace, which left a lasting impact on both the brand and the fashion world at large. His death marked the end of an era for the label, but his influence on fashion, especially in the ’80s, continues to resonate. Today, the Versace brand remains one of the most iconic luxury fashion houses, a testament to Gianni’s vision and creativity. The ’80s collections, in particular, are remembered as a high point in fashion history, as they symbolized a time when luxury, excess, and individuality were prized above all else. Source.
5. Betsey Johnson
Betsey Johnson made her mark in the ’80s with an aesthetic that was bold, playful, and full of personality. Her designs were a celebration of femininity, but with a punk twist—think oversized bows, tutus, and whimsical patterns that made her creations stand out. Johnson’s ability to blend rebellious energy with ultra-feminine elements created a unique fashion identity that captured the imagination of women across the globe. Whether it was a brightly colored mini dress or an eye-catching accessory, Johnson’s pieces were all about having fun with fashion and expressing individuality.
Her designs were often seen as a departure from the more restrained fashion of the time, making her a favorite among those who wanted to stand out. Johnson’s contributions to the ’80s fashion landscape were not just in her clothing but in the very spirit of her designs—fun, unexpected, and unapologetically bold. Today, Betsey Johnson is still known for her colorful, whimsical collections, but it was her ’80s creations that truly solidified her place in fashion history. Her unique approach to fashion, mixing punk and femininity, left an indelible mark on the fashion world. Source.
6. Stussy
Stussy’s rise in the ’80s marked the birth of streetwear as we know it today. Originally a surfboard brand, it quickly transitioned into a cultural force that merged skate culture with high fashion. The brand’s logo, a stylized “S,” became a symbol of a laid-back yet edgy lifestyle, making it instantly recognizable. Stussy’s designs, often featuring bold graphics and collaborations with artists, helped create a unique intersection between street culture and fashion. This appeal to youth subcultures made Stussy a defining brand in the ’80s, synonymous with cool and effortless style.
As the brand grew in popularity, it laid the foundation for the streetwear movement, influencing many other brands that followed, including Supreme and Off-White. Even today, Stussy remains a key player in the streetwear scene, with its simple yet stylish designs continuing to carry the same cool factor they did decades ago. The brand’s influence on fashion, especially street culture, cannot be overstated, as it continues to shape the way we think about casual, urban fashion. Stussy’s legacy is still alive and well, with a devoted fan base that appreciates its authentic and groundbreaking approach to design. Source.
7. Fiorucci
Fiorucci was the epitome of playful fashion in the ’80s, embracing bold prints, bright colors, and cheeky designs that captured the spirit of youth culture. The brand’s collections were characterized by whimsical elements such as lips, angels, and hearts, which made it instantly recognizable to fashion-forward individuals. Fiorucci’s denim, particularly its jeans, became iconic in their own right, combining edgy style with a sense of fun that was rare in high fashion at the time. The brand’s flirty and youthful vibe resonated with a diverse audience, making it a staple for the young and the fashionable.
Fiorucci’s fusion of Italian chic with American casual style made it an ideal brand for those looking to stand out. The brand’s flirtation with pop culture and its use of bold designs helped cement its place in ’80s fashion history. Although Fiorucci has experienced various revivals over the years, the ’80s remain a crucial part of its identity. Whether it was a pair of signature jeans or a quirky print, Fiorucci’s designs were synonymous with youthful rebellion and bold self-expression. Even today, the brand evokes nostalgia for a time when fashion was fun, experimental, and full of life. Source.
8. Laura Ashley
Laura Ashley was the quintessential brand for romantic, feminine fashion in the ’80s, offering a much-needed alternative to the bold, sometimes brash styles that dominated the decade. The British brand’s collections were known for their romantic floral prints, classic silhouettes, and an overall softness that appealed to those seeking an elegant, timeless aesthetic. Whether it was a delicate floral dress or a cozy cardigan, Laura Ashley’s designs offered a sense of comfort and refinement that made them perfect for both formal and casual occasions. The brand’s pieces were often characterized by their understated elegance, making them ideal for women who wanted to evoke a sense of quiet sophistication.
Though it wasn’t as daring or flashy as some of its competitors, Laura Ashley’s timeless appeal kept it a favorite for many throughout the ’80s. Its influence on fashion during this period cannot be overlooked, as it provided an alternative to the louder, more extravagant styles that were taking over. Today, Laura Ashley’s legacy continues to reflect the enduring charm of the ’80s, a reminder of a time when fashion was about grace and quiet beauty. The brand’s classic prints and elegant designs remain a symbol of a more refined era of fashion. Source.
9. Cross Colours
Cross Colours was more than just a clothing brand—it was a movement. Emerging in the ’80s, the brand was revolutionary in its fusion of hip-hop culture and high fashion, creating a bold statement with its bright colors and graphic designs. Cross Colours quickly became popular in urban centers and among celebrities, with figures like Will Smith wearing the brand on The Fresh Prince of Bel-Air. The clothing was more than just stylish; it carried a message of positivity, unity, and self-expression, which resonated deeply with the youth culture of the time. The brand’s colorful, oversized pieces became a staple in street fashion, representing a cultural shift toward embracing individuality.
The brand’s commitment to diversity and social consciousness made it stand out in a time when mainstream fashion often lacked representation. Even though Cross Colours faded out of the limelight in the ’90s, its impact on streetwear and fashion as a whole is still felt today. Modern brands continue to draw inspiration from Cross Colours’ bold, unapologetic style and its focus on using fashion as a means of self-expression. While the brand may not be as prominent now, its influence is visible in today’s urban fashion scene. Cross Colours was a true pioneer, helping pave the way for streetwear’s rise in popularity. Source.
10. Ocean Pacific
Ocean Pacific, also known as OP, was one of the most iconic surf and skate brands of the ’80s. Its logo—a simple wave design—became synonymous with California beach culture and the laid-back, carefree lifestyle that came with it. The brand’s bold, neon colors and relaxed aesthetic made it a favorite among surfers, skateboarders, and beachgoers alike. OP’s designs, which included board shorts, T-shirts, and casual wear, became essential for anyone wanting to embrace the ’80s surf scene. The brand was a major player in the rise of casual, athletic-inspired fashion, helping to redefine the way people dressed for leisure.
Though Ocean Pacific is not as dominant today, its legacy within surf culture and casual fashion remains. OP’s influence can still be seen in the way modern brands incorporate beach and surf elements into their designs. The brand’s vibrant, relaxed designs made it a key part of ’80s fashion culture, particularly among the younger crowd. Today, the brand holds a special place in the hearts of ’80s fashion enthusiasts, reminding them of a simpler time when the focus was on comfort, fun, and the carefree spirit of the beach. OP remains a symbol of that iconic era. Source.
11. Bugle Boy
Bugle Boy was the go-to brand for men in the ’80s who wanted a polished yet casual look. Known for its well-cut jeans and stylish casual shirts, Bugle Boy became a symbol of a laid-back yet put-together style. The brand’s designs were the perfect balance of comfort and sophistication, making them ideal for the young professional who wanted to look good without sacrificing comfort. Bugle Boy’s casual aesthetic, combined with its clean lines and durable fabrics, made it popular among men who valued practicality and style.
The brand was beloved for its versatility, offering everything from jeans to casual shirts, all designed with a focus on comfort and ease. Bugle Boy’s popularity soared in the ’80s, as it appealed to a wide range of consumers, from teens to young adults. However, the brand struggled in the ’90s as competition grew and fashion trends shifted. Even so, its impact on the casualwear market remains undeniable. Bugle Boy was a precursor to today’s athleisure brands, helping to shape the way men dress for both work and play. Source.
12. Keds
Keds were the quintessential sneakers of the ’80s, offering a clean, preppy look that became a must-have for both kids and adults alike. The brand’s simple, classic design was perfect for anyone looking to add a touch of casual American style to their wardrobe. Keds quickly became popular for their versatility, as they could be worn with almost anything, from denim to dresses, making them a go-to choice for everyday wear. The shoes’ comfort, coupled with their timeless design, made them a staple in the wardrobes of many.
Though Keds isn’t as prominent in today’s sneaker scene, its influence on ’80s fashion remains strong. The brand’s legacy continues to evoke nostalgia for a time when simplicity and comfort were at the forefront of fashion. Keds’ clean, minimalistic style made them a favorite among fashion lovers who wanted a classic, all-American look. Even today, the brand is associated with the era and serves as a reminder of the iconic style of the ’80s. Source.